'Chitromayi' is a word very close to my heart and it was a moment, a thought that made me say "I would make this a brand one day". Chitromayi brands all items of artistic and aesthetic quality with a personal touch of my personality.

The brand embibes from the philosophy of  'L'art pour l'art" (translated as "art for art's sake"). The purpose of art is not to produce a product. The purpose of art is to produce thinking. The secret is not the mechanics or technical skill that create art – but the process of introspection and different levels of contemplation that generate it.

The tradition of storytelling has only been more alive with each tale passed on from one generation to another. We bring paintings from the nostalgic experiences of human psychology and folktales.

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